2 Wheel Fetish

Interesting reading and vintage bicycle parts, t-shirts, books, and ephemera

Bike shadow, near sunset, Santa Monica Mountains, Nov. 16, 2010. Bike: Bianchi Incline MTB with drop bars

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2 Wheel Fetish started as a webzine with a used bike parts section in about 1994, using a little cranny of unused web space on a UCLA humanities server. Its focus was "intelligent writing about bikes for people who actually think and read," and it aimed at filling a gap between the macho juvenile publications such as MBA, the consumer juvenile publications such as Buycycling, and the techie-racing-newer is better publications such as Velo News and its later USA-Todayized version now current, Velo News Lite. 2 Wheel Fetish was a webzine that loved the old but not only the old; valorized the simple, the proven, the sturdy, and the aesthetically pleasing; and loved the well-designed and flexible. It billed itself as a journal for those who read widely and were too sophisticated to think of cycling or bicycles in isolation; who wanted, in our fragmented and consumerist age, to seek, even in something as trivial as bicycles, an integrated world view.

After its pirate beginnings, 2WF then moved to outside hosting and its own domain name, originally Two Wheel Fetish, back in the mid 1990s. In a fit of inattention in around 2004, I let the domain name expire and it was snapped up by a reseller; so I then took 2 Wheel Fetish and used it instead. Over the past four years, 2 Wheel Fetish has been largely inactive because of constraints on my time. But it's back; it's doing or will be doing the same things it has always done; and it welcomes your eyeballs, your suggestions, your submissions, and your feedback.


I've added a link to the 2WF blog (I'm a neophyte at blogging, though I follow various writers online), and over time I'll be adding back in "classic" 2WF articles, plus some of the few columns I wrote for The Rivendell Reader about a half decade ago or more. I'm also going to add a lot more t-shirts if all goes as planned with bicycle related art, as well as a line called "Historicitees" with more general striking graphics that are part of a more general cultural inheritance. It's an exciting time in the world of bicycles (and part of my problem blogging is that I wince at such a statement--it sounds so full of bullshit, so marketing-driven) since there seems to be a wave of social and cultural interest in alternative transportation, partly brought on by the "hipster fixie" craze, and partly a reaction to intermittently high gasoline prices. Though 2WF is not an advocacy site, I've written about the bicycle's place in the larger scheme of transportation and society since the beginning; and this will continue. I've been asked to blog for an advocacy site here in Los Angeles; if I do so, I'll link from 2WF to that site as well.